Effective Date: February 3, 2026
Buyer Nexus ("we", "our", or "us") provides a SaaS CRM platform that helps businesses manage customer relationships, communications and workflows. This Privacy Policy explains how we collect, use, disclose, retain and protect personal data, including data processed via the WhatsApp Business Platform (Meta).
This Privacy Policy is complete and up-to-date as of the effective date shown above. An incomplete or missing privacy policy may result in payment processing failures and service disruptions. We are committed to transparency in how we handle your data.
By using Buyer Nexus you agree to the practices described in this Privacy Policy. If you do not agree, do not use the service.
We collect and process the following types of user data:
This Privacy Policy describes how Buyer Nexus and its affiliates (collectively "Buyer Nexus, we, our, us") collect, use, share, protect or otherwise process your information/ personal data through our website https://buyernexus.ai (hereinafter referred to as Platform). Please note that you may be able to browse certain sections of the Platform without registering with us.
We do not offer any product/service under this Platform outside India and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information or availing any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our Platform.
We collect your personal data when you use our Platform, services or otherwise interact with us during the course of our relationship and related information provided from time to time. Some of the information that we may collect includes but is not limited to personal data / information provided to us during sign-up/registering or using our Platform such as name, date of birth, address, telephone/mobile number, email ID and/or any such information shared as proof of identity or address.
Some of the sensitive personal data may be collected with your consent, such as your bank account or credit or debit card or other payment instrument information or biometric information such as your facial features or physiological information (in order to enable use of certain features when opted for, available on the Platform) etc all of the above being in accordance with applicable law(s). You always have the option to not provide information, by choosing not to use a particular service or feature on the Platform.
We may track your behaviour, preferences, and other information that you choose to provide on our Platform. This information is compiled and analysed on an aggregated basis. We will also collect your information related to your transactions on Platform and such third-party business partner platforms. When such a third-party business partner collects your personal data directly from you, you will be governed by their privacy policies. We shall not be responsible for the third-party business partner's privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information.
⚠️ Important: If you receive an email, a call from a person/association claiming to be Buyer Nexus seeking any personal data like debit/credit card PIN, net-banking or mobile banking password, we request you to never provide such information. If you have already revealed such information, report it immediately to an appropriate law enforcement agency.
We use personal data to provide the services you request. To the extent we use your personal data to market to you, we will provide you the ability to opt-out of such uses. We use your personal data to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; to resolve disputes; troubleshoot problems; inform you about online and offline offers, products, services, and updates; customise your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; conduct marketing research, analysis and surveys; and as otherwise described to you at the time of collection of information.
You understand that your access to these products/services may be affected in the event permission is not provided to us.
We may share your personal data internally within our group entities, our other corporate entities, and affiliates to provide you access to the services and products offered by them. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt-out. We may disclose personal data to third parties such as sellers, business partners, third party service providers including logistics partners, prepaid payment instrument issuers, third-party reward programs and other payment opted by you.
These disclosure may be required for us to provide you access to our services and products offered to you, to comply with our legal obligations, to enforce our user agreement, to facilitate our marketing and advertising activities, to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our services. We may disclose personal and sensitive personal data to government agencies or other authorised law enforcement agencies if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process.
We may disclose personal data to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.
To protect your personal data from unauthorised access or disclosure, loss or misuse we adopt reasonable security practices and procedures. Once your information is in our possession or whenever you access your account information, we adhere to our security guidelines to protect it against unauthorised access and offer the use of a secure server.
However, the transmission of information is not completely secure for reasons beyond our control. By using the Platform, the users accept the security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.
You have an option to delete your account by visiting your profile and settings on our Platform, this action would result in you losing all information related to your account. You may also write to us at the contact information provided below to assist you with these requests.
We may in event of any pending grievance, claims, pending shipments or any other services we may refuse or delay deletion of the account. Once the account is deleted, you will lose access to the account. We retain your personal data information for a period no longer than is required for the purpose for which it was collected or as required under any applicable law.
However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.
You may access, rectify, and update your personal data directly through the functionalities provided on the Platform.
By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information on the Platform in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.
You, while providing your personal data over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy.
You have an option to withdraw your consent that you have already provided by writing to the Grievance Officer at the contact information provided below. Please mention "Withdrawal of consent for processing personal data" in your subject line of your communication. We may verify such requests before acting on our request. However, please note that your withdrawal of consent will not be retrospective and will be in accordance with the Terms of Use, this Privacy Policy, and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.
Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We may alert / notify you about the significant changes to the Privacy Policy, in the manner as may be required under applicable laws.
We collect the following categories of information:
When you submit a lead through a Facebook Lead Ad form, we collect and process the information you provide (such as name, email address, phone number, and any other form responses). This data is used to:
We will not share Facebook lead data with third parties except as necessary to provide our services or comply with legal obligations. You may request access, correction, or deletion of your lead data by contacting us at info@buyernexus.ai.
We use collected data to:
Our Platform supports WhatsApp Business API integration through two models:
When you integrate your own WhatsApp Business API account using your own API credentials:
When you connect a WhatsApp Business number to Buyer Nexus (whether your own account or through our managed services), the following applies:
We do NOT sell, rent, or trade your personal data to third parties for their marketing purposes. We only share data as necessary to provide our services, comply with legal obligations, or with your explicit consent.
We disclose personal information only in the following circumstances:
We share data with trusted third-party service providers who help us deliver our services:
Message delivery, WhatsApp Business API services, delivery tracking
AWS, Google Cloud, or Azure for secure data storage and infrastructure
Razorpay, Stripe for secure PCI-DSS compliant payment processing
SendGrid, AWS SES for transactional emails and notifications
Twilio, Exotel for SMS delivery services
Google Analytics (anonymized), Mixpanel for usage analytics
Zendesk, Freshdesk for support ticket management
Sentry for application error monitoring
All service providers are bound by data processing agreements (DPAs) and process data only on our instructions.
We may disclose data when required by law:
We will review all legal requests and, where appropriate, challenge overly broad or improper requests.
In case of merger, acquisition, sale of assets, or reorganization, your data may be transferred to the acquiring entity. We will notify you and ensure the acquiring entity maintains equivalent data protection standards.
We may share data with third parties when you explicitly provide consent, such as when you authorize integration with third-party tools or platforms.
We may share aggregated, anonymized, or de-identified data that cannot identify you personally for research, analytics, marketing, or business purposes. This data does not constitute personal information.
While we primarily store data in India, some service providers may process data outside India. When data is transferred internationally, we ensure adequate safeguards through: (a) Standard Contractual Clauses (SCCs), (b) adequacy decisions by regulatory authorities, or (c) explicit user consent.
We implement comprehensive technical and organizational security measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction.
Encryption
TLS 1.3 for transit; AES-256 at rest
Access Controls
RBAC, MFA, least privilege principle
Network Security
Firewalls, IDS, DDoS protection
Application Security
Input validation, SQL injection, XSS, CSRF protection
Database Security
Encrypted backups, restricted access
API Security
API keys, rate limiting, OAuth 2.0, webhook verification
Your data is primarily stored and processed in secure data centers located in India. We use cloud infrastructure providers with ISO 27001, SOC 2, and other security certifications.
All customer data for Indian customers is stored within India to comply with data localization requirements.
Encrypted backups are maintained in geographically distributed locations for disaster recovery. Backups are retained for 90 days.
We use trusted cloud service providers including AWS, Google Cloud, or Microsoft Azure (with data centers in India).
In the event of a security incident or data breach affecting personal data, we will:
While we implement robust security measures, users are responsible for: maintaining the confidentiality of their passwords, enabling MFA when available, using secure internet connections, keeping their devices secure, and promptly reporting any suspicious activity. No system can be 100% secure, and users share responsibility for protecting their accounts.
We retain personal data only as long as necessary to provide the service, fulfill contractual obligations, or comply with legal requirements.
Depending on applicable law (for example GDPR, India's DPDP, CCPA) you may have the right to:
To exercise these rights, please contact your Buyer Nexus account administrator or email us at info@buyernexus.ai.
We use cookies and similar tracking technologies on our Platform. This section explains what cookies are, how we use them, and how you can control them.
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit our Platform. They help us recognize you, remember your preferences, and improve your experience.
Purpose: Required for the Platform to function properly
Purpose: Enhance functionality and personalization
Purpose: Understand how visitors use our Platform
Purpose: Deliver relevant marketing communications
Access cookie preferences within your account settings or through the cookie consent banner on first visit.
Most browsers allow you to view and delete cookies, block all or third-party cookies, and clear cookies when you close the browser.
Important Note: Disabling certain cookies may affect the functionality of the Platform. Essential cookies cannot be disabled as they are required for basic operations like authentication and security.
In addition to cookies, we may use:
Buyer Nexus is a platform for businesses. We do not knowingly collect personal information from children under the applicable minimum age (typically 16). If you believe we have collected data about a child, contact us to request deletion.
We may update this Privacy Policy occasionally. When we do, we will post the revised policy on this page and update the "Effective Date" at the top. For material changes, we will notify account administrators by email or via in-app notice.
If you have questions about this Privacy Policy or privacy practices, please contact:
Website
buyernexus.aiAddress
#206, Aravali parisar, Bicholi hapsi,
Indore - 452016 India
Name
Satyam Modi
Designation
Director, Buyer Nexus Technologies
Address
#206, Aravali parisar, Bicholi hapsi,
Indore - 452016 India
© Buyer Nexus. All rights reserved. Last updated: February 3, 2026.